

About Us
adtrackmedia is a media and technology company that owns and operates an expanding global network of proprietary digital in-tunnel advertising systems. Based in Canada, adtrackmedia was envisioned in 2009 by Drew Craig, a third-generation media executive with deep roots in Canada’s television and radio industry.
adtrackmedia’s premium and uniquely impactful media platform has been validated by leading global agencies and brands, firmly establishing this innovative product segment in the high growth transit digital out of home (DOOH) media industry.
adtrackmedia’s proprietary software and hardware systems deliver high resolution, full-motion video advertisements, creating a unique in-tunnel media experience. adtrackmedia’s technical innovation creates the opportunity for brands to access the large, sought-after, urban commuting audience, riding global metro systems. adtrackmedia’s in-tunnel systems provide an exclusive brand experience to each passing train; an offering that is unparalleled in the metro advertising segment today.
adtrackmedia enters direct, long term media concessions with subway and airport rail owners and operators. Metro operators benefit greatly from granting in-tunnel media concessions to adtrackmedia through the generation of new and incremental non-fare revenues. In addition, to the positive economic effects, studies have shown that adtrackmedia systems positively enhance the subway rider experience.
Our Team
Co-Founding Partner and VP of venture capital fund manager
raised over $140 million
successfully exited
Sales Executive Xerox Canada
MBA
Drew Craig
Executive Chairman
Serial media/tech investor and operator
Experienced in building teams and launching successful companies
Track record of creating shareholder value
100M+ exit experience
Developed and deployed adtrackmedia sales operations in Europe, APAC and South America
15+ years developing IMC solutions for ad agencies and brands
10+ years of broadcast and digital media
sales and researchDeveloped and deployed proximity-based
media technology companyEarly champion of contextual relevance in
marketing (via BLE and AI)
President of SBL
Design and implementation of automated
systems for the communications industryOversaw expansion into national engineering
consultingDeployment of SD/HD, DTV, Digital and
Automated production studios
Professional Engineer since 1993
Ph.D in the field of Electrical Engineering
& Computer Science10+ years of experience developing and
manufacturing in-tunnel advertising
systemsLeads adtrackmedia innovation and
manufacturing facility
Peter Park
Senior Research Editor
Master of Science in Electrical & Computer
Engineering10+ years of experience developing in-tunnel
advertising systemsHead of adtrackmedia’s research and development center
Ph.D. in Mathematics
Founder and CEO venture company AVIX inc
Developed LED display systems and services
via after-image technologyFounder of XAiX, LLC, neuroscience and AI
Our Team
-
Ken Bicknell
PRESIDENT AND CEO
Co-Founding Partner and VP of venture capital fund manager
raised over $140 million
successfully exited
Sales Executive Xerox Canada
MBA
-
Drew Craig
EXECUTIVE CHAIRMAN
Serial media/tech investor and operator
Experienced in building teams and launching successful companies
Track record of creating shareholder value
100M+ exit experience
-
Jenifer Bartman
CAO and CFO
Former venture capitalist for over 9 years (Vice President & CFO, ENSIS Management Inc.).
Business advisor to transition stage companies, including investor-ready business/strategic planning, financing readiness/assistance, growth strategies, action planning/implementation, and executive roles.
Actively involved in the Canadian venture capital/innovation industry, including roles with the Canadian Venture Capital & Private Equity Association (CVCA) and The Canadian Innovation Exchange (CIX).
National media roles, including the CBC News Network Weekend Business Panel (TV); published author.
CPA, CA, CMC
-
Andrew Glancy
GLOBAL HEAD OF SALES
Developed and deployed adtrackmedia sales operations in Europe, APAC and South America
15+ years developing IMC solutions for ad agencies and brands
10+ years of broadcast and digital media sales and research
Developed and deployed proximity-based media technology company
Early champion of contextual relevance in marketing (via BLE and AI)
-
Paul East
CHIEF TECHNOLOGY OFFICER
President of SBL
Design and implementation of automated systems for the communications industry
Oversaw expansion into national engineering consulting
Deployment of SD/HD, DTV, Digital and Automated production studios
Professional Engineer since 1993
-
Dr. David Chae
CHIEF INNOVATION OFFICER
Ph.D in the field of Electrical Engineering & Computer Science
10+ years of experience developing and manufacturing in-tunnel advertising systems
Leads adtrackmedia innovation and manufacturing facility
-
Peter Park
SENIOR RESEARCH EDITOR
Master of Science in Electrical & Computer Engineering
10+ years of experience developing in-tunnel advertising systems
Head of adtrackmedia’s research and development center
-
Toyotaro Tokimoto
TECHNICAL ADVISOR
Ph.D. in Mathematics
Founder and CEO venture company AVIX inc
Developed LED display systems and services via after-image technology
Founder of XAiX, LLC, neuroscience and AI